You’re getting vistors on your websites, and you want to know whether they’re actually going through your content or not. Measuring audience engagement is very important if you’re trying to establish yourself as a blogger, authority or just as a business with services or products to sell. You need to know if your content strategy is working or if it needs adjusting.
If you’re not tracking content your techniques might be feeling. With the right tools you can see which blog posts are getting attention and which are not.
Following are a few tips to pay attention to when measuring audience engagement for your blog.
Share On Social Media
One of the easiest ways to find out if you’re people are reading your blog posts is through social media shares, is if you’re gettting a ton of shares and likes. Then it’s very obvious that people are reading AND liking your content. Thus, if you post something and nobody shares it, you may not have any readers.
Make sure you’re tracking the total number of shares across all platforms. When you create valuable content, people will share it, which is a good sign they are reading your content.
Time Spent On Your Site
To know how much time is spent on your site, you’ll come to know this when they come up to you for more information if they ave read your ctual contet. If not, they only check out your for a few seconds. It’s also important to pay attention to your bounce rate. If this rate is really high, you may not be attracting the right audience or you’re using low quality content.
Another way to tell whether your blog is being spread is through the comments. Ignoring the spam comments and seeing the genuine ones, this means that your content is being read.
Links and Mentions
When you get plenty of links and mentions, you’re getting readers. People don’t link to content if they don’t think it’s good and valuable. Usually you’ll find out about a link or mention through a trackback or pingback. This can tell you how good your content is and whether or not people are reading it. You can also look at the Referral section in Google Analytics to find out if other sites are referring visitors to you.
Adjusting Content for Better Audience Engagement
If you find that you’re not getting many people to stick around and read your content, you may need to make an adjustment. High quality content is the first place to start and if you’re not a writer, it might be time to hire one.
In addition, you can look at the hosting company you’re using. If your site loads slowly, it could be why you don’t get anybody to stick around. This could be caused by your hosting company, too many images you haven’t optimized or many other factors.Take the time to track audience engagement and you’ll be able adjust your blog and content strategy for your readers.