According to stats, at least 43% of small business spend six hours a week on social media. Connecting with customers is one of the most essential things in business. It is also very time consuming which is why it become hard for small businesses to manage the social media and the one thing all small businesses value is their time.
The same technology that makes social media possible can also make business tasks go faster. Here are a few tips for making sure that when it comes to social media, your small business accounts work as hard as you do.
From Twitter to Tumblr to Snapchat, there are a lot of social media sites and apps out there that everyone seems to be using and another dozen you’ve probably never used or even heard of.
Being active on social media doesn’t have to mean using every social media platform there is. Choose just two or three and learn to use them expertly, rather than floundering your way through them all.
Small business owners run into trouble when they go ahead multiple times a day to check up on social media. In reality, the less time you allot for social media, the fewer times you’ll be tempted to distract yourself on social media. That’s why we recommend picking one day a week to schedule all of your social media posts in advance.
Scheduling a week’s worth of social media in advance might seem daunting if you’re worrying about where all that content is going to come from. But you don’t have to do it alone.
Social media doesn’t have to be a chore. By narrowing the amount of time you dedicate to social scheduling, limiting the accounts you choose to use, and widening the network you use to find posting content, you can cut your social media slog down drastically and use that newfound time doing what you do best—creating a business you are passionate about.